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Featuring 425 “new” recipes plus a special “When-Company-Comes” section, this cookbook, published in 1958 by General Mills, was designed expressly for “brides, business girls, career wives and mothers of married children”. Divided into sections like Regional Meals USA, Pennywise Dinners and What Every Good Cook Knows, as is often the case with vintage cookbooks the quintessentially Atomic 50’s graphics and fonts are even better than the recipes themselves.

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There are also many tips for what to do in the presence of meat and its other food friends. Like when you’re at the market “select canned goods economically.”

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I never realized there was such a distinction between peas. Then again, I’m not much of a cook unless cooking means going online and ordering in. I’m the type to fast forward to “Foreign Lands–Hawaii” where I find this excellent dessert relying solely on colored toothpicks, maraschino cherries, canned pineapple and ice. This degree of culinary skill is right up my allee.

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There’s even a lesson on setting the table correctly as “an atmosphere of charm at mealtime forms the background for fine living.” Look how the career wife, while learning how to give a dinner party for four, sweeps into pose to peer at her table through a microscope making sure no detail is overlooked in planning a buffet to insure that “an atmosphere of informal hospitality prevails.”

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This illustration of a tourist couple taking photos next to whoever the famous Dane is depicted in statue on the rock  makes the Danish Apple Pudding recipe taste even more Danish.

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As an artist, I’m especially drawn to page 169. Not only does all it take to make Croissants is yeast, Bisquick and water but it suggests that you serve Chocolate Eclairs along with them. Better yet, the recipe merely points you in the direction of a box of Betty Crocker Cream Puff Mix and you’re on your own from there.

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Look how interested the potatoes are at how they’re going to be sliced:

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When not looking at the pictures there are wonderful ideas to cook for your +1 like Baked Prune Whip and Unbaked Prune Whip.

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I’m actually having three people over for lunch today and two more over for dinner tonight. One group will be eating Italian and the other Chinese and, despite the fact that Betty Crocker says this cookbook is perfect for “the working girl, active in her career and social life”, I will be spending no time in the kitchen at all.

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This vintage cleaning product can may be a little worse for wear but so am I as I hobble around my house shining it back up to its usual state after a couple hundred people trounced through here yesterday in celebration of John Lloyd Young’s debut exhibition featuring his very first works of Kitsch Pop art. I love that cleaning products in aerosol cans were so new when this came out in the 1950s that it was made of silicones (more than 1!) and was referred to as the “push-button cleaner”.

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John Lloyd might be referred to as the “push-rhinestone artist”. He does phenomenal work jeweling everyday food products like a box of Cornflakes, a can of Spam and a bucket of the Colonel’s favorite.

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Most of the food appearing as bejeweled art was actually served at the party. If you had a couple minutes to spare we would even toast you a Pop Tart.

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I’m sick that I didn’t take a photo of the gigantic three-foot round pizzas that arrived to match this piece John Lloyd made of himself holding his Tony for  Best Actor in a Musical for Jersey Boys (trouncing my own musical, The Color Purple, I might add) surrounded by a melange of Tony’s Pizza boxes.

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The intricate jeweling doesn’t read well in the longshot so here’s a close up of the pie:

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I won’t see all the photos from the party which was a benefit for AIDS Project LA until later today but here are a smattering of some a friend snapped until I post the real deals tomorrow.

Honoree and hostess:

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Michael Lerner, me, RuPaul and Charles Phoenix:

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Stu James, Lesley Donald (Both in The Color Purple), me, JLY and Jai Rodriguez:

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Prudence Fenton, Mark Blackwell and me:

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Mito Aviles, me, Tiffany Daniels (Squeak in The Color Purple) and ChadMichael Morrisette:

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JLY and me and our shows as bejeweled by the artist:

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I need to get  back on my hands and knees and start cleaning so I’m ready to look through the real photos when they arrive later today.  Thankfully, the Bonami can contains handy instructions for how to use the contents:

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If ever there were a garden for 2010 with no water required, no gardening bills to pay and always picture perfect plumage on well-sculpted almost-topiary-but-without-the-cute-animals tree/bushes this would be it.

I love interspersing the rectangle tree with the ball trees. Thought was definitely put into the planning of this garden.

I also love tree arrangements when actual nature is involved. Here are a few from around LA that would go well with the excellent brick landscaping above.

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All trees are beautiful. Bushes sculpted to look like trees are even more beautiful. Murals painted to look like sculpted trees and bushes are more beautiful still.

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The Snack Master, a 1-1/2″ long aluminum tube with a wooden plunger, is the vintage quintessential kitsch kitchen accessory that cuts holes in food, making teeny round, bite-size appetizers. Which means that you can turn a slice of American cheese into a slice of Swiss cheese with one simple plunge not to mention whipping up little toothpick skewers of bologna, liverwurst and other festive lunch meats to impress your friends!

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This particular tube is featured today not only because of its unique function as a standout 1950’s convenience kitchen tool but because I had dinner with a real Tube last night, Michele Rundgren, wife of Todd and member of the historic Tubes (“She’s A Beauty”). Michele and I met in 1986 when Cassandra Peterson a.k.a. Elvira brought her to my  Tourist Trap party here at Willis Wonderland.

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Though we hit it off we didn’t see each other again until we met at Street last night, 24 years later, during a trip back to LA from Hawaii where Michele and Todd now live.

Michele had never been to Street before and was very pleased with the menu.

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We ordered enough food to feed all of The Tubes with Earth Wind & Fire thrown in on on my end.  We started off with Albacore Sashimi,

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followed by Toasted Amaranth with slivered almonds, cuzco corn and roasted yam in almond milk.

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Then Malaysian Black Pepper Clams, simmered in oyster sauce with cracked black pepper, palm sugar, soy and lime,

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and Thai Rice Noodles with Chinese broccoli, seasoned pork, tomato, mint, Thai basil and chiles.

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Even though we were only half way through the meal when we snapped this photo with Chef Susan Feniger we were so stuffed it felt like we were hugging balloons.

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Our food fest continued with Tatsutage Fried Chicken marinated with soy, mirin and sake, crispy fried rice batter topped with spicy kewpie mayonnaise sauce, with pickled vegetable slaw and chilled soba noodles.

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Then we tried two new as-yet-unnamed dishes that were sent out from the kitchen with pasta, pork, chickpeas, feta, parsley, lemon and shredded crispy pasta sprinkles…

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… and albacore with mushroom aioli on top of arugula and corn salad with honey truffle vinaigrette.

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This was all topped off with Espresso, Chocolate and Halva – espresso jelly, chocolate ganache and sesame halva cream; served with sesame-matzo candies. I forgot to take a shot of it until we picked off all of the candies.

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I’m sure that Susan and co-chef Kajsa didn’t need the aid of the Snackmaster to assemble our mindboggingly Around-The-World-In-8-Dishes meal but imagine what they could have thrown together had such a handy tool been at their side.

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As Kitschmeister General I love, love, love the San Fernando Valley, just inches from the center of Hollywood and pumped full of Kitsch like a buffet line at Trader Vics. This is the first in a series of short films I’m making glorifying the Kitsch monuments that abound around me for bigisgood.tv. Part 1 features everything from Roman architecture and giant submarine sandwiches to clowns, frog families, volcanoes, giant fish, horses, shoe cars and very happy houses.

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For the full glorious and kitschyfied tour:  http://www.youtube.com/watch?v=iRxzFdByMQs

And check out bigisgood.tv.

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I’m not sure what flavor of liquid came in this bottle but the Sweetie logo featuring an early ’50s extra-pert secretarial type sucking on a straw that looks more like a striped cigarette would have had me buying this drink no matter what it tasted like.  Beautifully designed with the concentric circles on the pyro-glazed logo echoing the raised flanges of glass above it, the aesthetic effects of this squat little 8″ Sweetie bottle would make anything taste good.

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There had to have been at least two flavors of Sweetie soda as some of the bottles are only two colors with the red and white reversed in the graphics. I think Sweetie’s hairstyle is shown off far better in red.

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Even with nothing in it the Sweetie bottle weighs over a pound. Which means that no matter what it tasted like Sweetie was one heavy drink!

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From 1989 through 1991 I art directed and hand built the set and props for “Just Say Julie”, MTV’s first ever clip show starring (Uptown) Julie Brown. Julie was one of my best friends and we had a ball, especially as it was so early in MTV’s scripted show evolution that no one from the network paid much attention to what we were doing so we just went nuts.  We shot 10 shows in three days each of the three years. The art direction budget was insanely small, something like $500. It made no sense financially to do it so my deal was that I could keep everything once the shoot was over. This is when my collection of Kitsch went into serious overdrive. I still have just about everything but none of it so close to my heart as the 14 foot long astroturf couch with sandtrap ashtray and golf club feet that sat in the middle of Julie’s living room.

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Many illustrious guests sat on the couch.

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Even Elvis showed up one day.

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Yesterday, Julie and I both showed up at Street.

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We talked about how much freedom we had doing “Just Say Julie” versus what usually goes on in Hollywood where you’re stripped senseless of any brain material once you sign a contract and are beholden to create by committee. But with the (thank God) rise of the Internet, power has been turned back over to the artist if they have the brains and balls to use it, a topic I’ve been obsessed with for almost 20 years.

We did a lot of eating while we talked. We had Moroccan Spiced Winter Squash with popcorn,

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Tatsutage Fried Chicken,

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Mini Kobe Beef Chili Dogs…

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… and Spinach Varenyky, which I forgot to photograph until I finished.

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Julie was more diet conscious than I and only ate the insides.

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Julie and I have a longstanding history with food. In 1989, she won the Best Food award at my Night of the Living Négligée all girl pajama party with her spectacular “Cabbage In Rollers” appetizer featuring cocktail weenies stuck into a cabbage face with a jar of barbecue sauce sunk into the head.

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I know the beautiful cabbage head is hard to see in the photo. You can see it a little better in this one where I’m demonstrating that the rollers are actually edible as Cyndi Lauper turns away in disgust.

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Always a reliable party guest for showing up with festive pot luck food, Julie brought some delicious mouthwash to my Smock It To Me (Art Can Taste Bad In Any medium) party in 1991.

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All in all, I don’t think Julie or I have lost much of our spunk or drive over the years. I look forward to decades more of friendship, food AND fantastic couches!

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Once again I don the Easter bonnet I made to go to my friend April Winchell’s mother’s house Easter, 1998 where she had a smorgasbord of international foods, the unrecognizable contents of which were festooned with name tags stuck into the dishes on popsicle sticks, an excellent sign if one likes a side of Kitsch with their holidays.

This was the first Easter bonnet I ever wore, modeled with the Sears Easter Bunny in Detroit in 1952.  It was storebought and wasn’t very Eastery. I vowed to have more festive haberdashery after that.

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My current chapeau is made of foamcore, eggs, chicks, peeps, bunnies, roosters, shredded cellophane, bagels and about 10 pounds of hot melt glue. It has held up remarkably well over the years .

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There were recipes for “Eggs In Exciting Ways” from a vintage cookbook under the brim.

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I’m wearing the hat now and having a very Happy Easter.  I hope you are too.

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Margaret Keane is the High Priestess of Pop Art, painting those huge waif eyed paintings that stared out at everyone throughout the 60’s and 70’s and are still copied and emulated to this day.

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Last Thursday night I got to see not only so many of the original historic paintings but new works by Keane as well who hasn’t lost a gnat’s hair of technique.

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This happened inside one of the greatest places in LA, the Phyllis Morris Showroom. Although Phyllis herself, creator of the original poodle lamp and unquestionably one of the greatest designers who ever lived at the high and artful end of Kitsch, isn’t still with us her creations very much are. Being in the actual presence of Keane and surrounded by both women’s work which not only dominated the eras they came from but still impact Pop Culture today was about as uplifting and exciting an art moment as this Pop artist could have. (I guess I’d have to throw in the time I walked past LA Eyeworks and through the window saw Andy Warhol staring at a motorized piece of art of mine for over five minutes. Him calling me a genius when I walked in was a watershed moment.)

There’s a movie in the works about Margaret Keane with Kate Hudson signed on to play Margaret. Her story is fantastic. Her husband, Walter, was a crafty businessmen and convinced his wife to basically paint and shut up. It was his name that was on all of her paintings and it was he who made multiple appearances on Johnny Carson, did all the interviews and got all the glory. Margaret is still very soft-spoken but came to her senses in an infamous 1965 court case during their divorce when she rightfully and finally claimed that the paintings that made Keane a household word were actually hers. When her husband called her a liar the judge set two easels up and asked them both to paint. Margaret got up and knocked out one of her famous big sad eyed paintings while Walter complained of a sore shoulder and sat there like a lump. Feminism was at its height and Margaret instantly became an Olympian sized champ.

I only own some Keane prints from back in the day. I would have loved to have bought one of her paintings last Thursday but as opposed to the few dollars they cost in the 60’s they now average between $75,000 and $225,000.

As far as Phyllis goes, I hope to go back to the showroom to shoot a video with Jamie Adler, Phyllis’ daughter who runs it now and is a fantastic designer in her own right.  Her mom set the bar for merging Art and Kitsch, magnificently over-the-top Baroque creations that remained totally tasteful and full of importance and humor.  Throughout the four decades she was designing, Phyllis’ oversized beds, chairs, wall units and accessories filled the homes of folks unafraid to embrace their own uniqueness and style like Liberace and Elvis Presley. Here’s Phyllis and her dyed pink poodles in 1953 with some of the first poodle lamps that rolled off the assembly line:

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Now back to the showroom Thursday night:

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Thank you, Margaret and Phyllis, for the never-ending inspiration, talent and fun!

Main Photo: Katy Winn

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Of all the things I have in my house, a 40 year collection of Atomic, Soul and Kitsch memorabilia, this rubber waffle that’s sat out on my kitchen counter since I bought it in the 1980’s is one of the most popular things in the joint. Made by Iwasaki Images of America, the premiere display food manufacturer in the world, this waffle looks so drippingly, syrupy and buttery real even I’m tempted to chomp a bite out of it every now and then.

I also have a huge roast beef, some sushi, a dozen sweet rolls, donuts, a glass of milk, a glass of orange juice and some scrambled eggs. There’s rubber food that looks like it’s made out of rubber and rubber food that looks good enough to eat. No question that Iwasaki serves up the latter.

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