This excessively cheap, anything-but-“real” leather wallet with an embroidered gold reminder to “keep it real” was part of a series of similarly sloganed wallets that Target carried about five years ago. It’s fun to hold because it’s stuffed with a lot of cheap foam so it feels like you’re gripping a marshmallow.

“Keep it real” has a bunch of compartments for credit cards and a zippered pocket in the back for change. Good thing as for some reason the compartment to keep dollar bills isn’t stitched all the way across the bottom so if you happen to throw your change in there it’s someone else’s by the time you reach your car.

There’s no manufacturer label on the wallet, only a small tag that says “100% Man Made Materials”.

My favorite thing is the wrist strap so you can keep your wallet out at all times and let the world know that you’re the kind of gal who “keeps it real”.

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4 Responses to “Allee Willis’ Kitsch O’ The Day – “Keep It Real” Marshmallow Leatherette Wallet”

  1. Windupkitty

    oh wow! this is great! i’ve gotten some great kitsch from target over the years! nothing this cool though…wow, it totally IS keepin’ it real!


    they used to have the best most authentic old fashioned halloween stuff too, until about 3 years ago…

  3. Kathy Cunningham

    “Whatcha See Is What You Get” – The Dramatics!
    “Warm Leatherette” – Grace Jones
    I suddenly desire hot chocolate.

  4. Allee

    “Whatcha See Is What You Get” by The Dramatics – To this day still one of my favorite records ever. All the syncopation drives me nuts in the best way possible and I’m always referring to this record when I write.