What was the marketing guy thinking when he hooked up The Supremes with a bread brand deal? Pumpernickel maybe, but white bread?!
I own the plastic sleeve the bread came in. Made in 1966 by Schafer Bakeries, Inc. of Lansing, Michigan, in partnership with Hitsville Merchandising, where someone should have caught the irony of the bread match.
Please play the film for optimum Kitsch pleasure!
Nothing better than celebrity Kitsch! They have enough money and should know better but that’s when some of the biggest Kitsch gets committed. The killers happen with products that have nothing to do with the person’s name that adorns them like Mohammed Ali shoe polish, products that have all too much to do with the celebrity like a Brigitte Bardot bra, or products that shouldn’t have anything to do with the celebrity like Lucille Ball cigarettes. It’s all here in Film #4 in my “What Is Kitsch?” film fest commemorating the opening of the Allee Willis Museum of Kitsch.
