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It’s always a good sign of kitsch when right off the bat the packaging describes the product wrong.  On the top of the package it very clearly states that I will be getting one Felt Coaster Love Type. But a few inches lower it clearly says that I will be unwrapping two Felt CoasterS Love Type. Perhaps the designer of the label was too excited at the hearts leaping out of the coffee cup to go for accuracy in the product description.

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The back of the package states “Please do not put IT near the fire”.  Does that count for both its, as in two coasters, and in that case shouldn’t it be “them”?

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On the back of the package there are several warnings the user of the Felt Coaster Love Type must heed.  Especially important is “Please don’t wash it in the hand”. Which of the hands should i not be washing it in?

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The directions also clearly instruct not to use your Love coaster as a hot plate. At least I think that’s what this means:

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Then there’s this somewhat distressing warning:

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Is the Felt Coaster Love Type full of nickle, lead or battery acid or something?  I’m not sure I want anything like that in the vicinity of anything hot OR human.

I do love the look of these things. Nice bold letters looking like they would in a nice heavy letter sweater.

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The letters are actually the best feature of the Felt Coaster Love Type though their specialness isn’t even mentioned on the label. All the letters pop out.

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I can’t imagine the purpose of the pop out letters. You certainly can’t balance a glass on one of them though they probably could  handle the last bite of toast.

There’s a couple more things that are outstanding about the Felt Coaster Love Type.  The leaping heart coffee cup and slice of cake are sitting on two different size coasters yet there are only two 4″ square coasters in the package.

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The red “coaster” that the cake is sitting on isn’t even rectangular, which means that two of the “coasters” couldn’t be stuck together to make one larger “place mat”, not to mention that the package contains two different colored “coasters” so they could never be combined to make the larger one the cake’ sitting on.  It’s nutty in the first place that a piece of cake on a plate would have to sit on top of a coaster. And even if this were an optical illusion and this were, in fact, a coaster, the plate  that would fit on it could only be 3″ round, which means that the piece of cake is only about a tablespoon big.  And even if it’s a little teacake I don’t like eating off of doll dinnerware.

The Felt Coaster Love Type was produced in China for Daiso, Japan. I will faithfully follow the instructions and promise to never use it “for purposes other than originally intended”.

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2 Responses to “Allee Willis’ Museum O’ Kitsch – Felt Coaster Love Type”

  1. margaret y.

    Well, I don’t know about your coffee, but the steam coming out of mine always looks like little hearts to me, or at least a whole lotta love.

    Thanks for always giving me a smile when I visit your blog. It’s a shiny bright spot in the internet.