This is hamburger shaped gum that was out the same time as the “Where’s the Beef” promotion. Sadly, it wasn’t hamburger flavored.

What Allee has to say about this:
What are the dimensions on this? I love that it was put out by Fleer, the premier bubblegum company, to capitalize on the “where’s the beef” promo. A company that big should have spent the extra bucks for the beef flavor.

Looks like the chew is still inside the wrapper. I’d be very happy if this were burger size but I’m thinking it’s more along the size lines of a regular piece of bubblegum?