{"id":173,"date":"2018-11-26T07:28:42","date_gmt":"2018-11-26T07:28:42","guid":{"rendered":"https:\/\/www.alleewillis.com\/whats-happening-now\/?p=173"},"modified":"2019-04-12T18:54:04","modified_gmt":"2019-04-12T18:54:04","slug":"the-saturday-night-sensation-of-earth-wind-fires-september","status":"publish","type":"post","link":"https:\/\/alleewillis.com\/whats-happening-now\/the-saturday-night-sensation-of-earth-wind-fires-september\/","title":{"rendered":"The Saturday Night Sensation of Earth, Wind & Fire\u2019s \u2018September\u2019"},"content":{"rendered":"

Great\u00a0Spotify<\/a>\u00a0piece out today about the huge surge my very first hit, \u2018September\u201d by\u00a0Earth, Wind & Fire<\/a>, takes every Friday and Saturday night in England because of it\u2019s partying effect. Not to mention the chant English soccer fans have turned it into, the number of times the song has been covered more recently, from\u00a0Justin Timberlake<\/a>\u00a0&\u00a0Anna Kendrick<\/a>\u00a0on down. I always say \u201cSeptember\u201d, co-written with\u00a0Maurice White<\/a>\u00a0and\u00a0Al McKay<\/a>, is the song that wouldn\u2019t die. This year, 40 years after it\u2019s release, it also jumped back on the\u00a0Billboard<\/a>\u00a0Hip Hop charts, even knocking\u00a0Eminem<\/a>\u00a0out of the #1 spot. Anyway, thanks Spotify, for this \u201cSeptember\u201d salute and a big BA-DE-YA Monday to all!\u00a0#<\/span>MusicMonday<\/span><\/span><\/a>\u00a0#<\/span>AlMckay<\/span><\/span><\/a>\u00a0#<\/span>BoogieWonderland<\/span><\/span><\/a><\/p>\n

\n
The Saturday Night Sensation of Earth, Wind & Fire\u2019s \u2018September\u2019<\/strong><\/a><\/h5>\n

\u201cIt was one of those mornings,\u201d begins Al McKay, remembering the creation of a song that, four decades on, ignites a disco inferno every weekend\u2014especially in the UK, and notably at a very specific time. \u201cI came downstairs feeling really good,\u201d the musician continues. \u201cWent to my studio, set up a groove, and it just came piece by piece by piece. I brought it to Maurice, and he liked it right away. Then he said, \u2018Play it again.\u2019 And I kept playing it for him. The last time, he looked at me and he sang, \u2018Do you remember \u2026\u2019\u201d<\/p>\n

The time was late spring\/early summer 1978. McKay was a songwriter, guitarist, and member of Earth, Wind & Fire. \u201cMaurice\u201d was Maurice White, the American band\u2019s leader. And the freshly composed tune was \u201cSeptember\u201d\u2014or, in the words of another of the cowriters, Allee Willis, \u201cthe song that wouldn\u2019t die.\u201d<\/p>\n

Forty years since the single\u2019s original release on November 18, 1978, \u201cSeptember\u201d is, in 2018, a Saturday night sensation in the UK. Every weekend, streams of the soul-dance anthem enjoy, on average, a 17 percent uptick\u2014and that\u2019s from the already-increased Friday night streaming figures.<\/p>\n

The irrepressible Ms. Willis isn\u2019t wrong in her assessment. Spotify plays for \u201cSeptember\u201d currently stand at over 384 million\u2014a good way ahead of Earth, Wind & Fire\u2019s second-most-popular song on the platform, \u201cBoogie Wonderland.\u201d Despite being a bigger hit at the time, it \u201conly\u201d has 98 million plays. In the UK in 2017, \u201cSeptember\u201d was the most popular single from the \u201970s, with 17.5 million streams. The blockbuster cartoon musical \u201cTrolls\u201d more than likely had something to do with that. Released at the end of 2016, the film was a smash hit, and so was its soundtrack. At one end was the lead single, Justin Timberlake\u2019s global wonder \u201cCan\u2019t Stop The Feeling,\u201d which was nominated for an Oscar in 2017. At the other, playing out over the closing credits, was \u201cSeptember,\u201d as performed by Timberlake, voice star Anna Kendrick, and Earth, Wind & Fire.<\/p>\n

Willis was a struggling 29-year-old songwriter in Los Angeles when she received the call to come work with Earth, Wind & Fire, initially on a new track for the band\u2019s first Best Of, which was \u201cSeptember\u2019s\u201d initial purpose. She has firsthand experience of that weekend phenomenon, and offers a simple explanation.<\/p>\n

\u201cIt is a song that is impossible to be unhappy to,\u201d she tells us. \u201cFor years, certainly since social media proliferated, every single week, on Sunday or Monday, I get a trillion videos of people [singing along] at weddings, bar mitzvahs, barbeques, graduation parties \u2026<\/p>\n

\u201cIt\u2019s just a feel-good song, a timeless groove\u2014the record doesn\u2019t sound dated at all. And this year is the first time I\u2019ve become aware that there are \u201821st night of September\u2019 parties all over the world,\u201d she notes, referring to the date mentioned in the lyric. \u201cA thousand that I know of, but I\u2019m sure there\u2019s more.\u201d<\/p>\n

And even more specifically: Spotify\u2019s data shows that in the UK on a Saturday night, the song is most streamed between the hours of 5 p.m. and 8 p.m., peaking at 6 p.m. Those timings mesh with the idea of people, young and old, letting their hair down at family gatherings. And if you\u2019re going out on a Saturday night, what better way to get the party started than a blast of September as you polish up your dancing shoes?<\/p>\n

They also mesh with another aspect of the ongoing vitality of a four-decades old American disco tune: September has found a new lease of life at football (that is, soccer) grounds up and down the UK. Fans of various English and Scottish teams have incorporated the White\/Willis\/McKay co-write into their arsenal of terrace anthems, of which there is a deep, long and occasionally baffling tradition: the riff to The White Stripes\u2019 Seven Nation Army being chanted en masse is understandable; football-based lyrical reboots of The Beach Boys\u2019 version of Sloop John B, less so. Usually a team\u2019s fans change the words to salute this or that star player. And, with most Saturday football matches in the UK finishing at 4:45.p.m., a reprise of that afternoon\u2019s big singalong once home an hour so later makes sense \u2013 especially if your team won.<\/p>\n

This past summer, \u201cSeptember\u2019s\u201d football-based afterlife roamed even further. England fans at the World Cup in Russia adopted \u201cSeptember\u201d as one of their rallying cries as\u2014unusually for the often-underwhelming national side\u2014their team advanced to the semifinals. Altogether now: \u201cWo-ooh-ah, England are in Russia\/Wo-ooh-ah, drinking all the vodka\/Wo-ooh-ah, England\u2019s going all the way!\u201d<\/p>\n

Still, as Willis tells it, \u201cSeptember\u2019s\u201d chorus, cheerfully bastardized by the fans, could have gone another way. She remembers the songwriting sessions in spring\/summer 1978 going right to the wire, and \u201cSeptember\u201d still had White\u2019s habitual placeholder lyric in position.<\/p>\n

\u201cMaurice always used the phrase \u2018ba-dee-ya,\u2019 which starts out every chorus in the song, when first working on melodies rather than singing real words. And every time he did that, I said, \u2018Well, we\u2019re going to replace that with real words, right? \u2019Cause the song has to make sense.\u2019<\/p>\n

\u201cFinally, it\u2019s the last day of recording. The deadline is midnight and it\u2019s 10 minutes to. And I was literally in the studio, on my knees, because I thought, \u2018Oh my God, this stupid phrase is going to ruin the whole thing.\u2019<\/p>\n

\u201cSo I finally said to this incredibly calm, soulful, spiritual man, \u2018WHAT THE F\u2014 DOES \u2018BA-DEE-YA\u2019 MEAN?\u2019 And Maurice essentially said \u2018Who the f\u2014 cares?\u2019 And I learned the biggest lesson of my songwriting career at that moment: Never let the lyric get in the way of the groove.\u201d<\/p>\n

Trevor Nelson understands that sentiment. A veteran DJ and soul music legend in the UK, he dug in the crates to start playing \u201cSeptember\u201d in his set five years ago.<\/p>\n

\u201cIf you\u2019re making a dance record, you need the peaks,\u201d he explains. \u201cSo \u2018ba-dee-ya\u2019 is the height, it\u2019s euphoric. Plus, the song is at the classic tempo, around 126 to 128 BPM, which especially helps with getting the youngsters dancing.\u201d<\/p>\n

Nelson also considers the production quality as a key factor in \u201cSeptember\u2019s\u201d timelessness. \u201cEarth, Wind & Fire were always slightly overproduced, let\u2019s be honest,\u201d he laughs. \u201cTheir productions were so clean. I always call them an entry-level soul-slash-dance band, and that means it\u2019s easy to love this song.\u201d<\/p>\n

That \u201cslickness\u201d to the production, he adds, \u201cmakes it more palatable now\u2014there are no rough edges.<\/p>\n

\u201cThere were bands around then who were much rawer\u2014Kool & the Gang were rawer, even the bloody Commodores were rawer! So Earth, Wind and Fire are in a time capsule with \u2018September.\u2019 You don\u2019t go, \u2018Oh, this is definitely a \u201970s song.\u2019 Obviously it is, but subconsciously you don\u2019t feel it is. That\u2019s why it sits so well with modern tunes in a DJ set.\u201d<\/p>\n

This festive season, Nelson will be hosting two big club nights in London, The Big Soul Nation Christmas Party and his New Year\u2019s Eve Classics Party. For sure he\u2019ll be spinning \u201cSeptember,\u201d and at a crucial, judicious moment in his set.<\/p>\n

\u201cI\u2019ll play it in the last hour when I want to find out if people want the party to keep going. And my parties have the biggest breadth of ages, from 20-somethings to people in their 50s. And when I play \u2018September,\u2019 they all, all ages, always do want the party to go on. It\u2019s a uniting song, isn\u2019t it?\u201d<\/p>\n

Amen to that, says Al McKay. At the age of 70, he still tours the world with the Al McKay Allstars\u2014and still performs \u201cSeptember.\u201d<\/p>\n

\u201cWe\u2019re in the UK some time next summer, so we\u2019re looking forward to playing it. I\u2019m so happy you guys did this for the song,\u201d he says, offering a grateful shout out to British fans. \u201cForty years, unbelievable! Makes me feel so young.\u201d<\/p>\n

Which is exactly what \u201cSeptember\u201d does for everyone, still\u2014whatever the month, whatever the year.<\/p>\n","protected":false},"excerpt":{"rendered":"

Great\u00a0Spotify\u00a0piece out today about the huge surge my very first hit, \u2018September\u201d by\u00a0Earth, Wind & Fire, takes every Friday and Saturday night in England because of it\u2019s partying effect. Not to mention the chant English soccer fans have turned it into, the number of times the song has been covered more recently, from\u00a0Justin Timberlake\u00a0&\u00a0Anna Kendrick\u00a0on down. I always say \u201cSeptember\u201d, co-written with\u00a0Maurice White\u00a0and\u00a0Al McKay, is the song that wouldn\u2019t die. This year, 40 years after it\u2019s release, it also jumped back on the\u00a0Billboard\u00a0Hip Hop charts, even knocking\u00a0Eminem\u00a0out of the #1 spot. Anyway, thanks Spotify, for this \u201cSeptember\u201d salute and a big BA-DE-YA Monday to all!\u00a0#MusicMonday\u00a0#AlMckay\u00a0#BoogieWonderland The Saturday Night Sensation of Earth, Wind & Fire\u2019s \u2018September\u2019 \u201cIt was one of those mornings,\u201d begins Al McKay, remembering the creation of a song that, four decades on, ignites a disco inferno every weekend\u2014especially in the UK, and notably at a very specific time. …<\/p>\n","protected":false},"author":1,"featured_media":174,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1,10],"tags":[],"class_list":["post-173","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-an-almost-daily-diary","category-in-music"],"acf":[],"yoast_head":"\nThe Saturday Night Sensation of Earth, Wind & Fire\u2019s \u2018September\u2019 - What's Happening Now<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alleewillis.com\/whats-happening-now\/the-saturday-night-sensation-of-earth-wind-fires-september\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Saturday Night Sensation of Earth, Wind & Fire\u2019s \u2018September\u2019 - What's Happening Now\" \/>\n<meta property=\"og:description\" content=\"Great\u00a0Spotify\u00a0piece out today about the huge surge my very first hit, \u2018September\u201d by\u00a0Earth, Wind & Fire, takes every Friday and Saturday night in England because of it\u2019s partying effect. Not to mention the chant English soccer fans have turned it into, the number of times the song has been covered more recently, from\u00a0Justin Timberlake\u00a0&\u00a0Anna Kendrick\u00a0on down. I always say \u201cSeptember\u201d, co-written with\u00a0Maurice White\u00a0and\u00a0Al McKay, is the song that wouldn\u2019t die. This year, 40 years after it\u2019s release, it also jumped back on the\u00a0Billboard\u00a0Hip Hop charts, even knocking\u00a0Eminem\u00a0out of the #1 spot. Anyway, thanks Spotify, for this \u201cSeptember\u201d salute and a big BA-DE-YA Monday to all!\u00a0#MusicMonday\u00a0#AlMckay\u00a0#BoogieWonderland The Saturday Night Sensation of Earth, Wind & Fire\u2019s \u2018September\u2019 \u201cIt was one of those mornings,\u201d begins Al McKay, remembering the creation of a song that, four decades on, ignites a disco inferno every weekend\u2014especially in the UK, and notably at a very specific time. …\" \/>\n<meta property=\"og:url\" content=\"https:\/\/alleewillis.com\/whats-happening-now\/the-saturday-night-sensation-of-earth-wind-fires-september\/\" \/>\n<meta property=\"og:site_name\" content=\"What's Happening Now\" \/>\n<meta property=\"article:published_time\" content=\"2018-11-26T07:28:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-04-12T18:54:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/alleewillis.com\/whats-happening-now\/wp-content\/uploads\/2019\/02\/earth-wind-and-fire.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1440\" \/>\n\t<meta property=\"og:image:height\" content=\"550\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"5dspectrum\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"5dspectrum\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/alleewillis.com\\\/whats-happening-now\\\/the-saturday-night-sensation-of-earth-wind-fires-september\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/alleewillis.com\\\/whats-happening-now\\\/the-saturday-night-sensation-of-earth-wind-fires-september\\\/\"},\"author\":{\"name\":\"5dspectrum\",\"@id\":\"https:\\\/\\\/alleewillis.com\\\/whats-happening-now\\\/#\\\/schema\\\/person\\\/65574a0a3d9ea2b591a9cc265d48448f\"},\"headline\":\"The Saturday Night Sensation of Earth, Wind & Fire\u2019s \u2018September\u2019\",\"datePublished\":\"2018-11-26T07:28:42+00:00\",\"dateModified\":\"2019-04-12T18:54:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/alleewillis.com\\\/whats-happening-now\\\/the-saturday-night-sensation-of-earth-wind-fires-september\\\/\"},\"wordCount\":1508,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/alleewillis.com\\\/whats-happening-now\\\/the-saturday-night-sensation-of-earth-wind-fires-september\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/alleewillis.com\\\/whats-happening-now\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/earth-wind-and-fire.jpg\",\"articleSection\":[\"An Almost Daily Diary\",\"In Music\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/alleewillis.com\\\/whats-happening-now\\\/the-saturday-night-sensation-of-earth-wind-fires-september\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/alleewillis.com\\\/whats-happening-now\\\/the-saturday-night-sensation-of-earth-wind-fires-september\\\/\",\"url\":\"https:\\\/\\\/alleewillis.com\\\/whats-happening-now\\\/the-saturday-night-sensation-of-earth-wind-fires-september\\\/\",\"name\":\"The Saturday Night Sensation of Earth, Wind & Fire\u2019s \u2018September\u2019 - 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Not to mention the chant English soccer fans have turned it into, the number of times the song has been covered more recently, from\u00a0Justin Timberlake\u00a0&\u00a0Anna Kendrick\u00a0on down. I always say \u201cSeptember\u201d, co-written with\u00a0Maurice White\u00a0and\u00a0Al McKay, is the song that wouldn\u2019t die. This year, 40 years after it\u2019s release, it also jumped back on the\u00a0Billboard\u00a0Hip Hop charts, even knocking\u00a0Eminem\u00a0out of the #1 spot. 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