Crass Delicious Beverage
From the collection of: Mark Blackwell
Located in : Drink, People


 

This particular example of these “delicious beverages” was manufactured by Washington Coca-Cola Bottling Co. Inc. of Capitol Heights, Maryland. I always wondered why someone would produce a drink under a moniker that by definition implies “lacking sensitivity, refinement, or intelligence,” but it turns out that Crass soda was a namesake of James E. Crass, one of the earliest franchisers of the Central Coca-Cola Company, Inc, who acquired his first Coca-Cola bottling plant in my home state of South Carolina back in 1899 and then very successfully spread his cola crassness throughout the east coast in the early 1900s. This bottle is stamped ‘68 on the bottom. I wish I knew how it tasted – did anyone out there ever have a swig of Crass back in the day?

What Allee has to say about this:
Beautiful bottle design and great story to go along with it. Although I guess it’s quite unfortunate that the Coca-Cola entrepreneur’s last name was Crass. At least when someone else who’s last name began with ‘C’ made their invention it had an integral tie in with their product. That would be Thomas Crapper, who enhanced toilet design by inventing the ballcock and other things that made the crap flow easier.